Applicant to submit Franchise Application Form
Applicant to submit Business Plan
Interview in Malaysia
Applicant to be interviewed in Malaysia for License presentation.
Letter of Intent
Master Licensee to accept letter of intent of Market Assessment Fee.
Potential Master Licensee and Licensor to arrange for territory visit.
Potential Master Licensee to arrange Field Visit itinerary
The Licensor will provide Master License Agreement.
Agreement to be signed in Malaysia with payment of Master License Fees.
Outlet Opening with Support team
What is the first step to obtain an OLDTOWN™ White Coffee License?
Each party involved is to submit an application form. Upon receipt of the application, parties will be given a Business Plan template to fill out. Qualified parties will be notified and invited to an OLDTOWN White Coffee Business Meeting at our Office located in Subang Jaya, Selangor, Malaysia to begin the process.
The minimum financial requirements for consideration as a Master Licensee are a nett worth of at least USD 5 Million and liquidity ( cash or cash equivalents ) of at least USD 2.5 Million.
What is the initial Master License Fee and what does it include?
Upon confirmation, the Master Licensee is to make an upfront payment – the initial Master License Fee of between USD 100,000 – USD 250,000. This includes the rights to use the Trade Name, Trade Mark and systems of OLDTOWN WHITE COFFEE in the pre-agreed territory. Initial training is also provided (excluding any out-of-pocket expenses incurred).
What is the term for the Master License Agreement and what is the procedure for renewal?
What are the Continuing Fees?
What are the other Fees involved?
What is the estimated fit-out costs for an OLDTOWN White Coffee outlet?
Do I need to choose a location before submitting my application?
a) Address b) Size c) Rental per Month d) Date of Availability
What considerations and size specifications are required for an OLDTOWN White Coffee Location?
What kind of training does OLDTOWN White Coffee provide?
What kind of continuing operations support will the Licensee receive?
Do I need to be involved in day-to-day outlet operations?
Are we looking for international partners and venturing overseas?
The countries which we have earmarked for now are Thailand, Vietnam, Philippines, Hong Kong, Macau, China, India, Saudi Arabia, and Australia.